personal data:
name:
date of birth: july 1, 1964
sex: male
languages: english, mandarin and shanghainese
training:
mcdonald’s worldwide hamburger marketing university class xxix at mcdonald’s global at oak brook, chicago, u.s.a---marketing strategic
planning training session
1-month working & training experience at reebok china hq in hong kong
2-month working & training experience at lion nathan global in sydney, australia
2-month working & training experience at perfetti global in milan, italy
research training from gallup in china
advertising & media planning training from o & m and mind share in china
presentation skills training in china
international trade & finance training in china .
e-mail: mobile: ************
educational background:
1986-1990: department of sociology, peking university
bachelor of law in sociology
professional experience:
XX- present: senior marketing manager, mcdonald’s ( china ) co., ltd.
position purpose
leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonald’s brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management
principal accountabilities
1 leadership
maintains and strengthens the mcdonald’s brand position in the market as of responsibility
actively participates with agencies, and top management in establishing and communicating business goals
leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals
identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan
2 process management
maintains and strengthens the mcdonald’s brand position in the market and other areas of responsibility
leads the process for development, execution and evaluation of media plans
leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards
leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments
leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. )
leads the process for managing media relations and crisis management
serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. )
leads the process to promote local store marketing as a resources
ensures the proper use of the mcdonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 people
selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system
builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance
4 analysis
gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations
interprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research
offers advise and counsel to ensure that company financial resources are used effectively
XX-XX: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group
job summary & objectives
supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reebok’s business in eastern china.
to be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies
main duties
1. sales & distribution
formulate, implement and evaluate sales plan to achieve sales and gross profit targets
ensure optimum distribution coverage to accomplish both sales and brands objectives
maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment
monitor and control consistent pricing in the market
2. marketing planning & management
develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies