現在許多大學生喜歡追求名牌。從行動電話的衣服，甚至像電子辭典，學習鋼筆文章，他們傾向於購買知名品牌。此外，很多學生來自貧困家庭開始遵循這一消費趨勢，以及。這一現象已引起廣泛關注。下面是小編帶來的是學生追求名牌英文作文，希望對您有幫助。
現在，走進學校，觀察一下學生的穿著用品，我們不難發現他們在消費觀念上進入了一個誤區，喜歡追求名牌。在校區內，吃好的，喝好的，比比皆是，談名牌，比品牌，蔚然成風。
吃，要上肯德基、麥當勞，喝，要喝可口可樂、卡布奇諾，似乎洋東西更能顯示檔次。運動衫要穿“李寧”、“卡帕”，書包要背“麥芝西伯”，腳踏車要騎“斯波茲曼”，球鞋要穿“愛迪達”，往往某一個同學買了一件新名牌產品，就開始有人羨慕，接著有人追隨，過不了多久，這一名牌就成了許多學生皆備的必需品。
其實，這種趕時髦的做法並不好，作為未成年的學生，涉世不深，對消費品質量、價格審視能力還不強，名牌便成了他們衡量商品價值的唯一標準。實際上名牌商品價格是相當“黑”的．一雙“愛迪達”一般得花四五百元，一部高檔山地車上千元，對於並不十分富裕的工薪家庭來說，一般都承受不起．追求名牌，無疑加重了家長的負擔。“侈惡之大，儉德之共”。從青少年的身心成長看，這種追求名牌的風氣，有可能成為學生純潔心靈的腐蝕劑。要知道，一個人如果把主要心思用在吃喝玩樂上，自然不會多思進取，將影響其上進。而且，將來步入社會後，萬一經濟來源難以敷出，那些高消費習慣又很難改變，結果欲望不能滿足，會對自己的心靈造成傷害，也會逐漸將人引向痛苦的深淵。俗話說，由儉入奢易，由奢入儉難。
我見過有學生不考慮自己的家庭條件，與同學去攀比，為了穿名牌，在家裡與父母哭著、鬧著，要買名牌服飾，也見過有家長專門讓自己的孩子享受名牌，刻意打造富貴一族。名牌，對於現代的人來說，的確很有魅力，是富貴的象徵，是品味的顯示，是一種文化的教養。現代生活中，一般來講，老年人穿名牌，表現出富貴，中年人穿品牌，增加品味，年輕人穿品牌，純粹追求時髦，而少年穿品牌，那是家長的灌輸培養。
當然，有條件，享受名牌，是提高生活質量的表現，這些我們不可妄加指責。可有人家裡沒有什麼錢，自己又不會賺錢，卻一味地趕時髦，追求品牌，是不是有點好高騖遠？有些家長為了讓孩子高興，巔起腳來做長子，打起臉來充胖子，自己平時省吃儉用，省下的錢給孩子買名牌。這種做法，既違背家長的意願，又助長了孩子的虛榮心，並不可取。
當今時代，是獨生子女時代，大部分家庭只有一個孩子，讓孩子吃好、穿好無可厚非。可許多孩子在吃喝上根本不懂得“誰知盤中餐，粒粒皆辛苦”的道理，在理財治家上，更是不明白為什麼要看菜吃飯，不知道怎樣量體裁衣，不曉得節約為何物。他們從小過著衣來伸手，飯來張口的生活，不愁吃，不愁穿，無憂無慮地度過每一天。孩子們被寵得“高處不勝寒”，對大人的當家顯得麻木，不想想父母的艱辛，不過問柴米油鹽，不理睬鍋碗瓢盆，一心只想別人有我就應該有。這樣下去，將把孩子的消費觀引向何處？值得深思啊。
現如今，隨著科學的發達，社會的進步，人類對享受的追求的標準，也越來越高。追求高品味，高質量的享受，也成為人們心中的一種時尚。當然，有條件，用名牌，穿名牌，出入高檔娛樂場所，增加消費，拉動內需，這樣反而搞活了經濟，應該是無可厚非。但要因人而宜，具體情況具體處理，愛孩子，應該根據家庭收入情況有所節制，寵孩子，應從實際出發，量入而出，量力而行把握分寸，否則，只能是父母壓力增大，孩子的虛榮心膨脹，弄不好，真的可能是一發不可收拾。
消費者行為學認為，選擇品牌的心理過程是一個很複雜的過程，它受文化，經濟，政治等多方面的影響。學生成長時代、所處的社會地位，會對他們形成各種各樣的品牌偏好，也會引導他們走向某種價值取向，特別是品牌消費觀念，將對其今後衡量物品的價值起到重要的作用。通過調查，了解到當代學生中對品牌認知，品牌選擇過程中的主要心理活動，對品牌的態度等情況。有不少學生追求名牌，是為了使生活更加個性化。在追求個性化，享受性的消費時，學生的消費存在著不合理的地方。過分追求品牌，消費結構不合理等。因此，即便是家庭條件比較好的，在名牌的追求上，也應該注意引導孩子消費，不可盲目跟風，也不要一味地追求高檔享受，在這個問題上，教育孩子學會理性消費，應該是每個家庭的重要一課。
Now, walk into the school, observe the students wearing goods, we can easily find that they have entered a misunderstanding in the concept of consumption, like to pursue famous brand. Eat well, drink well in campus, talk about the brand, the brand than meet the eye everywhere, and so.
To eat, to drink, KFC, McDonald's, Coca-Cola, it seems to drink cappuccino, foreign things can show the grade. Sweater to wear "Lining" and "kappa", "back the bag to Madge Siberia", "J Bozeman", a bicycle riding shoes to wear "Adidas", often a classmate bought a new brand-name products, people began to envy, then followed, before long, this a brand name will become a necessity for many students are prepared by.
In fact, this kind of fashion is not good, as a minor student, inexperienced deep, the quality and price of consumer goods examine ability is not strong, brand has become the only standard to measure the value of the goods they. In fact, famous brand commodity price is quite "black". A pair of "Adidasi" generally have to spend five million, a high-end mountain bike for a thousand dollars, not very rich working families, generally can not afford. The pursuit of brand names, will undoubtedly add to the burden of parents. Extravagance and extravagance". From the physical and mental growth of young people, this kind of pursuit of famous brands may become the corrosive agent of students' pure mind. You know, if a person is mind in nature to think not idle away in seeking pleasure, enterprising, will affect its progress. Moreover, enter the society in the future, if the economic source is difficult to meet, those high consumption habit is hard to change, the desire cannot be satisfied, can cause harm to your heart, will gradually lead people to the abyss of suffering. As the saying goes, from frugality to extravagance, from extravagance to frugality.
I have seen some students do not consider their own family conditions, to compete with the students, in order to wear brand-name, at home with their parents crying, crying, want to buy brand-name clothes, have seen some parents let their children enjoy the brand-name, deliberately create a rich family. Famous brand, for modern people, it is really attractive, is a symbol of wealth, is the display of taste, is a kind of cultural upbringing. In modern life, generally speaking, the elderly wear brands, showing rich, middle-aged people wear brand, increase the taste, young people wear brand, pure pursuit of fashion, and youth wear brand, it is the parents indoctrination training.
Of course, the conditions, enjoy famous brand, is to improve the quality of life performance, these we can not blame. What can have money at home, they do not make money, but a taste of fashion, the pursuit of brand, is a bit too ambitious? Some parents in order to let the children happy, on tiptoe to do eldest son, playing face to charge fat, they usually live frugally, saved money to buy brand-name children. This practice, both contrary to the wishes of parents, but also contributed to the children's vanity, not desirable.
In today's era, the only child age, most families have only one child, let children eat well and wear well, understandable. Many children in eating and drinking do not know who knows Chinese food, a journey into the truth, in the financial management, but do not understand why you want to see food to eat, do not know how to do not know what is to save. They have had on hand, eat a ready-cooked meal life, do not worry about food, do not worry about clothes, light of heart from care to spend every day. The children were unbearably mad, for adults when is numb, do not think about the hardships of parents, but asked the fuel, ignoring the pots and pans, just want to have someone else I should have. Where will the child's consumption concept go? It's worth pondering.
Nowadays, with the development of science and the progress of society, the standard of human pursuit of enjoyment is also getting higher and higher. The pursuit of high taste, high quality of enjoyment, but also become a fashion in people's minds. Of course, there are conditions, with brand-name, wear brand-name, access to high-end entertainment places, increase consumption, stimulating domestic demand, so instead of invigorating the economy, it should be understandable. But to the person who should, specific treatment, love children, family income should be based on moderation, spoil the child, starting from the actual amount of income out, according to grasp the sense of propriety, otherwise, only parents pressure increases, the child's vanity expansion, does not do well, it may be a get out of hand.
According to consumer behavior, the psychological process of brand selection is a complicated process, which is influenced by culture, economy, politics and so on. The growth of students age, the social status, they will form a variety of brand preference, will also lead them to a certain value, especially the brand concept of consumption, will be an important role in the future to measure the value of the goods from the. Through the survey, we know the brand awareness, the main psychological activities and attitude of the brand in the process of brand selection. Many students pursue famous brands in order to make their lives more personal. In pursuit of individuality and enjoyment of consumption, there is an unreasonable place for students to consume. Excessive pursuit of brand, irrational consumption structure and so on. Therefore, even if the family conditions are relatively good, in pursuit of the brand, but also should pay attention to guide the children to consume, not blindly follow the trend, do not blindly pursue high-grade enjoyment, in this problem, education children learn to rational consumption, should be an important lesson for each family.