商務談判實例(一)

Dan Smith是一位美國的健身用品經銷商,此次是Robert Liu第一回與他交手。就在短短几分鐘的交談中,Robert Liu既感到這位大漢粗獷的外表,藏有狡兔的心思??他肯定是沙場老將,自己絕不可掉以輕心。雙方第一回過招如下:D: I'd like to get the ball rolling(開始)by talking about prices. R: Shoot.(洗耳恭聽)I'd be happy to answer any questions you may have. D: Your products are very good. But I'm a little worried about the prices you're asking. R: You think we about be asking for more?(laughs) D: (chuckles莞爾) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount. R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers. D: Please, Robert, call me Dan. (pause) Well, if we promise future business??volume sales(大筆交易)??that will slash your costs(大量減低成本)for making the Exec-U-ciser, right? R: Yes, but it's hard to see how you can place such large orders. How could you turn over(銷磬)so many? (pause) We'd need a guarantee of future business, not just a promise. D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further.