don't get cute: save emoticons, abbreviations, wild colors, and fonts for your non-professional emails. the same goes for humor. chances are, the reader won't think it's funny, and may even find it irritating.
不要裝可愛：不要使用表情，縮寫，鮮艷的顏色，以及不正規的郵件字型。同樣，在自薦信中也不要使用幽默。事實是，收信的人可能不會認為這樣是有趣的，反過來，他們可能還會覺得被侮辱了。
be specific.
具體化。
don't respond to an ad for a copywriter when you're really a graphic designer, says diana qasabian, talent director at syndicatebleu. "it may be the tight job market, but we've been receiving more and more letters responding to a specific job from candidates who are not at all qualified for it," she says.
syndicatebleu的天才主管diana qasabian建議說：“如果你是一個平面設計師，就不要發求職信給一份廣告編輯的工作。也許求職市場的競爭很激勵，但是我們收到了很多並不適合該份工作的求職者發來的求職信。
"we look for specifics in email cover letters, which means skills and abilities. embellishment and fluff are not necessary. it's not necessary to write, 'i'm a hard worker.' that goes without saying," she says.
她說：“在郵件求職信中，我們需要的是專業對口的求職者，這就意味著要求技能和能力與工作相符。華麗的潤色是完全沒有必要的。如果你在求職信中寫“我工作很努力”，那相當於是白寫了。”
keywords are key.
關鍵字很重要。
because many companies use applicant tracking systems (ats) to find and screen candidates, skill-oriented keywords will boost your chance at being discovered, a recruiter at a large technology company tells us.
一家大型科技公司的獵頭跟我們披露，因為很多公司利用候選人追蹤系統去搜尋和篩選候選人，技巧性的關鍵字能增大你唄搜尋到的機會，
"ats tools track keywords that identify skill sets," she said. "so even if you're not right for the job you're seeking, strong keywords improve the chance that your cover letter and resume will be retrieved in a future search or be selected for a more appropriate job."
ats系統可根據關鍵字追蹤查詢技能技巧。所以即使你不適合這份工作，優秀的關鍵字也可以增加你的簡歷和推薦信在將來被重視的機會，或者說它們可以增大你將來找到合適工作的機會。
play by their rules.
根據他們的規則行事。
take the time to learn the company guidelines for submitting resumes, and follow them. many companies list these guidelines on their websites. also, don't include attachments unless they are requested. some companies block all emails with attachments to prevent viruses.
通過總結簡歷而學習了解公司的指導方針，並且遵從該公司的指導方針。很多公司都將指導方針放在網站上。並且，除非他們有要求，否則發郵件的時候不要帶附屬檔案。因為很多公司為了預防病毒而阻隔帶附屬檔案的郵件。
check it again.
仔細的再檢查一遍。
you must thoroughly spell-check and proofread your email letter. and remember, your email software's spellchecker won't catch grammar mistakes. send it to a friend first and ask him or her to check for the content and style. if all your friends are tapped out, or even if they aren't, test your email cover letter by emailing it to yourself, and put yourself in the mindset of an employer when you read it.