範文一
dear sir or madam,
a teacher of “advertising” and “marketing”, i’m very pleased to recommend to you a student like ms li, who has a strong interest and great potential in marketing management, and her pursuit of further studies in marketing management under your mba program.
ms li impressed me the most for her strong interest in marketing. in both the courses “fundamentals of advertising” and “marketing communication” i taught, her grades are the highest in her class. after conclusion of the two courses, she has continued to study from me “marketing communication”, an emerging branch of study in china. besides what is taught in class, she often discusses with me various problems in marketing she has met in her internship and practice and tries to find solutions together with me. during her internship at an insurance company, she successfully designed a new marketing model for the company with her knowledge and insightful understanding of the business. i believe her strong interest and ability will be critical for her further achievement in this area.
ms li is very imaginative and innovative in her study and work. this is another advantage for her study and career in marketing management. i can still remember her superb performance in the conclusive phase of the course “advertising”. i placed students into different groups and required each group to design a marketing solution for classroom demonstration and presentation with the aid of multimedia tools. ms li gave us a surprisingly informative and innovative solution in her presentation on behalf of the group she led. her speech-making skills added to the charm of her presentation. her demonstration and presentation is the most interesting and vivid one as well as the most satisfactory one i have received in my decades of teaching career. her oral competency is no doubt another important supporting factor for a successful career in marketing in the future.
based on many years of teaching experience of mine, ms li is a marketing management talent with great potential. i fully support her choice to study abroad. your outstanding mba education system and rich experience will provide a most beneficial environment for her to bring into full play her potential in marketing management. frankly speaking, china started late in its study in marketing management. our theoretical system is still far behind those of developed countries in the world and lacks integrity. the course “marketing communication” i spearheaded in the guangzhou region is the latest effort in china for study and development of modern business theories. however, i’m fully aware at the same time that the course still calls for further improvement, e.g. incorporation of more high-profile and realistic cases that are badly needed in china today. therefore, i do hope that ms li will continue with her study of and research in marketing communication in the future and introduce the latest achievements in the world to china.
yours faithfully
範文二
dear admissions committee:
among all the students who have received my instruction in the courses of “international marketing” and “strategic management” at abc university, mr. john doe is one of the few who stood out and left with me a positive impression. therefore, i am confident to recommend this young man to your prestigious mba program.
john is a bright and aggressive individual who possesses a strong motivation to learn and excel in his course work. unlike most of his peers, who gained knowledge merely from school lecturing, john would spend a great amount of efforts and time in reading outside articles and textbooks and share his ideas with the class. in addition, as an open- minded individual who never let go any learning experience, john often came to me discussing various questions and problems he encountered in his coursework.
i would like hereby to draw upon an instance that i believe fully exemplifies john's academic ability. while attending my class he presented an excellent report focusing on the research of the european community (ec), in which he shared with us his careful observations on ec, and proposed a number of innovative suggestions for taiwanese industries that wished to gain successful presence in that market. having noticed his superior ability to conduct independent research studies and to support his arguments with logical quantitative analyses, i recommended john to submit his paper to the accounting & statistics quarterly published by the executive yuan of r.o.c.. needless to say, john has acquired very high marks in both of my courses.
the very positive impression made by john has been repeatedly re- enforced by his strong performance in various extracurricular activities. john has managed to earn full confidence from me in his sound managerial potential by demonstrating an intelligence, aggressiveness, and leadership quality in both academic and extracurricular contexts.
in general, i consider john a very promising applicant to your esteemed mba program. i have the least reservation on his potential to succeed in his future educational as well as professional pursuit, and will be more than happy to discuss with you any matters pertaining to this reference letter.
sincerely yours,
_______________________
jerry smith, ph.d. professor
dear sir or madam,
it is with great pleasure that i recommend to you li ming, an outstanding graduate majoring in business administration.
i have been in charge of mr. li’s class since they were freshmen, so i know him well. he is courteous, sincere and hardworking. he took several courses in computer science, which strengthened his administration ability. and also his excellent communication ability and good command of english add a lot to his managerial skills.
i believe mr. li’s education and character undoubtedly qualify him to serve as an administrator in your company. i recommend him without reservation and believe you will find him a helpful and responsible staff member.
sincerely yours,
wang hua
dear sir,
i am writing in the hope that i may obtain an opportunity to further my study in material science and engineering toward master degree in your university.because of the comprehensiveness of china’s “reform and open” policies, economics plays an increasingly important role in the development of its global position. though more and more companies built, management of companies cannot catch up with the development of the companies. material science is a burgeoning field in china, so i hope i can acquire more modern knowledge on material in england.
my name is xxx, an undergraduate student of the material forming and control engineering, wuhan university of science and technology . next year in the summer, i will graduate and get my bachelor of engineering degree. with the time of growing up, i preferred reading books to satisfy my curiosity. i never ceased to contemplate over the questions i encountered. subjects on material science and engineering became a special fascination to me and my knowledge of material as well as interest in this field was increasing rapidly. i plan to continue my study and research in this field. i chose boston university because there are a congenial team of researchers, an array of databases and research projects in your school of material. i believe my interests are extremely congruent with the strengths of the school. and my solid academic background will meet your general entrance requirements for graduate study.
i will appreciate it very much if you could send me the graduate application forms, the application form for scholarships/assistantships, and other relevant information. in your challenging environment, i can build the required foundation of knowledge related to management to achieve my goals. i am firmly convinced that your admission will be my first step of success. with this in mind, i hereby submit my application, and await your favorable reply.
i am looking forward to hearing from you soon.
sincerely yours,
xxx
dear professor:
it is my pleasure to recommend xxx for his application to studies in your school. xxx has been my student since xxxx. he is one of my most favorite students and on hearing that he is planning to pursue further study in your esteemed high school, i feel quite pleased to share with you my perspectives of him.
since i am always interested in student-oriented teaching method, i prefer the predomination of students’ discussions during the classes. that’s how i gradually noticed xxx and paid special attention to him. he was a very active student and eager to express his own opinion. he worked at labs in the second xxx hospital. his major responsibilities include information collecting, analyzing and translating. he is an enthusiastic and progressive young man with extremely high potentiality. xxx is not only quick at learning and good at solving difficult problems, but also with a logical mind that enables him to effectively analyze difficulties. all the work handed to him was completed satisfactorily. actually, he is so reliable that i assign him with heavy responsibilities.
with his help, i have been able to spend more time in writing the research paper. i really consider myself very fortunate to have such a capable assistant. i am certain his diligence, coupled with a good competence and pleasant personality, will assure him of academic achievements in his future academic pursuits. i strongly recommend his admission without any reservation.
sincerely yours.
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