1)強調你的優勢，但不要重複你的 簡歷 。
reiterate your strength but don’t repeat your cv.
一封完整的 自薦書應包含以下要點：你所申請的職位；你為什麼認為自己是合適的候選人；以及你的職業技能和優勢是如何匹配 招聘 要求的。請記住，你是在“詮釋”你的簡歷，而非重複其中內容。
your cover letter should include information on what position you are applying for, why you think you are the right candidate, and how your skills and strengths match the criteria listed in the job posting. remember, you are interpreting your resume, not repeating it.
2)個性化，但切勿過於私人化。
get personal but never be too personal.
自薦書 是僱主對你增進了解的有效工具，包括你的職場個性、業務強項和工作激情。然而，在信中暴露過多個人信息卻是大忌。這也許讓你看起來不夠職業，還可能影響僱主對你的能力做出客觀判斷。
cover letter is an effective networking tool for the employer to learn more about you, including your business-related personality, strength and passion for the job. however, disclosing too much personal information in cover letter is a taboo. it would make you look unprofessional, and may distract the employer from making an objective judgment on you.