1)強調你的優勢，但不要重複你的 簡歷 。
reiterate your strength but don’t repeat your cv.
一封完整的 求職 信應包含以下要點：你所申請的職位；你為什麼認為自己是合適的候選人；以及你的職業技能和優勢是如何匹配 招聘 要求的。請記住，你是在“詮釋”你的簡歷，而非重複其中內容。
your cover letter should include information on what position you are applying for, why you think you are the right candidate, and how your skills and strengths match the criteria listed in the job posting. remember, you are interpreting your resume, not repeating it.
2)個性化，但切勿過於私人化。
get personal but never be too personal.
求職信 是僱主對你增進了解的有效工具，包括你的職場個性、業務強項和工作激情。然而，在信中暴露過多個人信息卻是大忌。這也許讓你看起來不夠職業，還可能影響僱主對你的能力做出客觀判斷。
cover letter is an effective networking tool for the employer to learn more about you, including your business-related personality, strength and passion for the job. however, disclosing too much personal information in cover letter is a taboo. it would make you look unprofessional, and may distract the employer from making an objective judgment on you.
3) 求職信 應簡明易讀。
make it easy to read.
人力資源經理沒太多時間讀一封冗長的 求職信 ，因此請以醒目形式簡明扼要地列出關鍵信息。在逐條闡述與職位相匹配的個人優勢和技能時，採用“子彈式圖示”分段是不錯的選擇。要避免使用長篇大段文字、複雜花哨的字型、表情符號、不適宜的郵件地址、過期的聯繫方式。讓你的求職信易讀易懂。
a hiring manager won’t have too much time to read a lengthy cover letter, so make your key points in striking and orderly ways. use bullets to break up the text could be a good choice when explaining your strengths and skills that match the position one by one. avoid using large blocks of text, ornate or gaudy fonts, emoticons, inappropriate e-mail addresses and expired contact ways, so as to make your cove letter easy to read and understand.