德芙廣告詞

1.DOVE給人的感覺就是入口即化，朱古力融化後在舌頭上的感覺就像絲綢一樣滑爽，香濃可口。

2.DOVE能給人帶來的精神感受已經逾越了作為一種食品的價值。

3.閉上眼睛，DOVE能給你帶來的美妙感受，它細膩的質感帶給人的喜悅和甜蜜。

4.沉醉在感情的戀人們，DOVE朱古力讓愛人執手相握。

5.純正幼滑易溶的口感。

6.帶給消費者全新的口感體驗——德芙朱古力。

7.得到你是我一生的幸福——德芙朱古力

8.德芙朱古力——得到你是我生命的愉悅!

9.德芙朱古力——人們傳遞情感，享受完美瞬間的首選佳品。

德芙廣告詞英文 篇1

Dove chocolate ad: milk fragrant, silky feel!

Dove chocolate has become the people to pass the emotion, to enjoy the best moment to share. However, into the mall, the face of an assortment of brands, consumers are difficult to choose. The face of too many choices, consumers are not just concerned about a box of candy, but the quality of the product how, taste how, taste. Dove just to meet the consumers of the whole box of chocolate can bring extraordinary experience. Dove chocolate is born for love. The story began in the 40s of last century, one day the Greek-American Leon to see his son is on the street,

Despite the safety hot pursuit of a truck selling ice cream in the back, out of concern for his son's safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of high-quality ice cream has finally come out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky smooth taste. Because of this, more and more people around the world fell in love with Dove chocolate. In the face of increasingly sophisticated consumers, Aifen food companies not only go all out to develop high-quality Dove milk chocolate, and innovation and change each year, hoping to give consumers a better experience, advertising is no exception. From last year's "listen to Dusi language", this year even more to the planning, to a unique creative and unique production technology to shoot, bring consumers new advertising --- swirl articles, feel like a new realm of silky feeling. When the deep, emotional narration, with the beautiful singing music, gradually lead to slowly rotating chocolate vortex, it has a silky texture, such as the spring-like smooth rhythm; this out-and-out vortex constantly rotating, plus Pure milk to join, add the wonderful combination of milk, like dancing a slow version of the jazz dance in general melodious and moving, it renders the wonderful feelings to attract you into a pure milk chocolate Chocolate Dove chocolate story is: you love me Dove chocolate on the packaging of the dove.

德芙廣告創意文案 篇1

一、德芙朱古力的簡介

德芙=DOVE

D=DO

O=YOU

V=LOVE

E=ME

連起來是 DO YOU LOVE ME = 你愛我嗎

DOVE的中文翻譯是鴿子，還有和平的含義。 德芙中文諧音“得福”(即得到幸福)。

德芙朱古力是世界最大寵物食品和休閒食品製造商美國跨國食品公司瑪氏(Mars)公司在中國推出的系列產品之一，是瑪氏食品公司旗下的朱古力品牌名稱，品牌名稱源自一家1956年所成立的芝加哥糖果商店，1985年開始進入全美市場。1986年被瑪氏食品收購。1989年進入中國，於1993年進入中國大陸市場，1995年成為中國朱古力領導品牌，“牛奶香濃，絲般感受”成為經典廣告語。 德芙朱古力、玫瑰鮮花和胡莊玫瑰花球，早已成為人們傳遞情感、享受美好瞬間的首選佳品。

德芙朱古力品種豐富，包括果仁朱古力、絲滑牛奶朱古力、榛仁葡萄乾朱古力、杏仁牛奶朱古力、摩卡榛仁朱古力、榛子醬夾心朱古力等。德芙朱古力已成為人們傳遞情感、享受美好瞬間的首選佳品。 瑪氏公司生產與銷售多種商品，從糖果、寵物食品，到加工朱古力，產品行銷全球，顧客遍及100多個國家。瑪氏公司雖然是一跨國企業，但目前仍由家族掌控，並由企業家第三代，約翰、小弗瑞斯特與傑奎琳瑪氏(John，Forrest Jr.& Jacqueline Mars)負責經營。 瑪氏公司的經營項目包括點心類食品(M&Ms朱古力、士力架〈Snickers〉、德芙朱古力〈Dove〉、彩虹糖〈Skittles〉，等等)，主食類食品(包裝米、麵團、醬料)，寵物食品(偉嘉〈Whiskas〉、寶路〈Pedigree〉和西莎〈Cesar〉)，飲料(自動零售機飲料)，電子產品(自動支付系統)，以及信息科技等。

德芙廣告詞英文 篇1

Dove chocolate ad: milk fragrant, silky feel!

Dove chocolate has become the people to pass the emotion, to enjoy the best moment to share. However, into the mall, the face of an assortment of brands, consumers are difficult to choose. The face of too many choices, consumers are not just concerned about a box of candy, but the quality of the product how, taste how, taste. Dove just to meet the consumers of the whole box of chocolate can bring extraordinary experience. Dove chocolate is born for love. The story began in the 40s of last century, one day the Greek-American Leon to see his son is on the street,

Despite the safety hot pursuit of a truck selling ice cream in the back, out of concern for his son's safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of high-quality ice cream has finally come out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky smooth taste. Because of this, more and more people around the world fell in love with Dove chocolate. In the face of increasingly sophisticated consumers, Aifen food companies not only go all out to develop high-quality Dove milk chocolate, and innovation and change each year, hoping to give consumers a better experience, advertising is no exception. From last year's "listen to Dusi language", this year even more to the planning, to a unique creative and unique production technology to shoot, bring consumers new advertising --- swirl articles, feel like a new realm of silky feeling. When the deep, emotional narration, with the beautiful singing music, gradually lead to slowly rotating chocolate vortex, it has a silky texture, such as the spring-like smooth rhythm; this out-and-out vortex constantly rotating, plus Pure milk to join, add the wonderful combination of milk, like dancing a slow version of the jazz dance in general melodious and moving, it renders the wonderful feelings to attract you into a pure milk chocolate Chocolate Dove chocolate story is: you love me Dove chocolate on the packaging of the dove.

德芙廣告創意文案 篇1

一、 前 言

中國已經進入飛速發展的時代，經濟騰飛，而中國的消費者的生活水平在不斷的提高，消費觀念也在不斷增強。中國糖果市場在中國食品市場中占據著重要的地位，而朱古力市場是中國糖果市場新興力量，從第一家國產朱古力企業創辦到今，不足二十年，在消費觀念及消費能力上不及西方國家。中國這一塊朱古力市場存在著很大的空缺!朱古力早已成為人們傳遞情感，享受美好的瞬間的首選佳品、可是，走進商場，面對琳琅滿目的各種品牌的朱古力，消費者卻難以選擇，消費都關心的不僅僅是一盒糖果，而是產品的品質如何、口感如何、味道如何，更要求朱古力可以帶來特殊的感覺。

二、市場分析

朱古力市場已經形成了幾個品牌占據市場主要份額的態勢，如今的朱古力市場早已經告別了單一產品形式的時候，各種品牌、不同的口味令消費者眼花。從總體的情況上看，在眾多的品牌中，“德芙”受到大家廣泛的歡迎，“吉百利”緊隨其後，國內品牌產品除了“金帝”有較好的表現外，其他品牌的競爭狀態堪憂。調查顯示，女性對朱古力的偏好大於男性，年輕女性購買的傾向的頻率與年齡有較強的關聯，年齡低的人群購買的頻率較高，高頻率的購買的比例呈現從低年齡逐步遞減的規律，低頻次的購買正好相反。孩子是朱古力消費人群中極其重要的環節，35歲以下的購買者自己消費的朱古力比例很高，尤其是15-25歲的人群為自生消費的主要群體，而35歲以上的消費者購買的產品絕大部分都是為孩子購買，特別是35-45歲的人群，比例高達85%以上!

德芙廣告廣告詞 篇1

一、 前 言

中國已經進入飛速發展的時代，經濟騰飛，而中國的消費者的生活水平在不斷的提高，消費觀念也在不斷增強。中國糖果市場在中國食品市場中占據著重要的地位，而朱古力市場是中國糖果市場新興力量，從第一家國產朱古力企業創辦到今，不足二十年，在消費觀念及消費能力上不及西方國家。中國這一塊朱古力市場存在著很大的空缺!朱古力早已成為人們傳遞情感，享受美好的瞬間的首選佳品、可是，走進商場，面對琳琅滿目的各種品牌的朱古力，消費者卻難以選擇，消費都關心的不僅僅是一盒糖果，而是產品的品質如何、口感如何、味道如何，更要求朱古力可以帶來特殊的感覺。

二、市場分析

朱古力市場已經形成了幾個品牌占據市場主要份額的態勢，如今的朱古力市場早已經告別了單一產品形式的時候，各種品牌、不同的口味令消費者眼花。從總體的情況上看，在眾多的品牌中，“德芙”受到大家廣泛的歡迎，“吉百利”緊隨其後，國內品牌產品除了“金帝”有較好的表現外，其他品牌的競爭狀態堪憂。調查顯示，女性對朱古力的偏好大於男性，年輕女性購買的傾向的頻率與年齡有較強的關聯，年齡低的人群購買的頻率較高，高頻率的購買的比例呈現從低年齡逐步遞減的規律，低頻次的購買正好相反。孩子是朱古力消費人群中極其重要的環節，35歲以下的購買者自己消費的朱古力比例很高，尤其是15-25歲的人群為自生消費的主要群體，而35歲以上的消費者購買的產品絕大部分都是為孩子購買，特別是35-45歲的人群，比例高達85%以上!

廣告在人們的生活中越來越常見，成功的廣告可以讓我們一提想起該廣告，並且對此有熟悉感。下面是小編帶來的關於德芙廣告詞英文的內容，歡迎閱讀!

德芙得英文廣告語

- milk fragrant, silky feel

Description:

From a sky flying birds began, the background music sounded, the camera turned to the balcony is reading a woman, a fashionable sexy white-collar women, male patrons of the terrace cafe's eyes have been falling on her, the woman took out the chocolate action Smooth, a piece into the mouth, the picture into a blend of milk and chocolate scene, and then close-up products, background music soft and comfortable highlights the delicate silky chocolate feel. Smooth silky feeling from the mouth continued to the side, brown light around the woman bare side of Xiangjian, and then wind the breeze in the stroked book page on the back of the hand, the last gently around the walk in the Male paternity, a woman's face a sweet smile, immersed in reading and Dove brought pleasure. Silk finally opened, the middle line of the word picture: pleasure moment, but also enjoy silk slippery. At the same time low, emotional monologue sounded: pleasure moment, more enjoy Durs silky. Compatibility: "Dove" ad "milk fragrant, silky feel", the delicate and smooth feeling of chocolate to describe with silk, silk texture and taste of pure chocolate analogy, imagine. Dove ad first "silk sense" Introduction, highlighting the delicate and smooth chocolate feeling. Rich, and enhance the advertising expression.

廣告一詞，據考證是一外來語。它首先源於拉丁文advertere，其意為注意，誘導，傳播。下面是小編帶來的關於德芙英語廣告詞內容，歡迎閱讀!

德芙得英文廣告文案

Dove chocolate has become the people to pass the emotion, to enjoy the best moment to share. However, into the mall, the face of an assortment of brands, consumers are difficult to choose. The face of too many choices, consumers are not just concerned about a box of candy, but the quality of the product how, taste how, taste. Dove just to meet the consumers of the whole box of chocolate can bring extraordinary experience. Dove chocolate is born for love. The story began in the 40s of last century, one day the Greek-American Leon to see his son is on the street,

Despite the safety hot pursuit of a truck selling ice cream in the back, out of concern for his son's safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of high-quality ice cream has finally come out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky smooth taste. Because of this, more and more people around the world fell in love with Dove chocolate. In the face of increasingly sophisticated consumers, Aifen food companies not only go all out to develop high-quality Dove milk chocolate, and innovation and change each year, hoping to give consumers a better experience, advertising is no exception. From last year's "listen to Dusi language", this year even more to the planning, to a unique creative and unique production technology to shoot, bring consumers new advertising --- swirl articles, feel like a new realm of silky feeling. When the deep, emotional narration, with the beautiful singing music, gradually lead to slowly rotating chocolate vortex, it has a silky texture, such as the spring-like smooth rhythm; this out-and-out vortex constantly rotating, plus Pure milk to join, add the wonderful combination of milk, like dancing a slow version of the jazz dance in general melodious and moving, it renders the wonderful feelings to attract you into a pure milk chocolate Chocolate Dove chocolate story is: you love me Dove chocolate on the packaging of the dove.

近期德芙廣告女主角湯唯，以清新脫俗，完美演繹絲滑浪漫。下面小編整理了德芙朱古力近年來的廣告詞，歡迎大家參考！

【德芙朱古力廣告語】

湯唯版的德芙廣告與郭采潔的絲滑女人篇不同主題，主題為派對篇“宗享絲滑”

郭采潔版德芙廣告語台詞

“牛奶香濃，絲般感受”

.回家的路上有兩件事我不會忘：回家的末班車和享受德芙帶來的快樂… 德芙此刻盡絲滑…

德芙朱古力七夕情人節促銷方案

農曆“七夕”即將來臨，在這個特別的日子------一份屬於中國人的情人節里，朱古力依然扮演著非常重要的角色。業內人士介紹，夏季原本是朱古力的銷售淡季，但即將到來的七夕節給了朱古力一次“翻身”的良機。所以在這個佳節里各大商家也會絞盡腦汁想出各種促銷活動，來吸引顧客。因此，德芙這箇中國市場上的領頭羊必然也不會坐以待斃的，也會加入這場“七夕”促銷活動當中的。

在浪漫的七夕情人節，手捧朱古力的溫馨甜蜜，對傾慕已久的那個她訴說衷腸，朱古力的濃郁香醇，與最愛的人一起，分享美麗、分享愛。 德芙朱古力像絲般柔滑，入口後悄然融化，令人情不自禁地閉上眼，沉醉在這無限擴散的美好感覺中，仿佛童話中的天使降臨到人間，炎熱的夏天頓時充滿了愛，寂寞的心田仿佛被愛融化成的甘泉潤澤，注入了新的靈魂。睜開眼，世界似乎換了一件鮮活色彩純真箇性的外衣。那絲絲縷縷的牛奶香濃沁入心脾，餘韻久久不斷絕。細膩、絲滑盡享受。細細品味，清馨的香醇如美麗愛情，濃郁的芳香總滲透著無限的溫柔。你的她期待每一塊朱古力都帶來美妙的愛情體驗。