Ted演講:Alexis Ohanian英語演講

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Ted演講:Alexis Ohanian英語演講

這段有趣的4分鐘演講,來自 Reddit 網站創始人 Alexis Ohanian。他講了一個座頭鯨在網上一夜成名的真實故事。“濺水先生”的故事是臉書時代米姆(小編註:根據《牛津英語詞典》,meme被定義為:“文化的基本單位,通過非遺傳的方式,特別是模仿而得到傳遞。”)製造者和傳播者共同創造的經典案例。

演講的開頭,Alexis Ohanian 介紹了“濺水先生”的故事。“綠色和平”環保組織為了阻止日本的捕鯨行為,在一隻鯨魚體內植入新片,並發起一個為這隻座頭鯨起名的活動。“綠色和平”組織希望起低調奢華有內涵的名字,但經過 Reddit 的宣傳和推動,票數最多的卻是非常不高大上的“濺水先生”這個名字。經過幾番折騰,“綠色和平”接受了這個名字,並且這一行動成功阻止了日本捕鯨活動。

Ted演講:Alexis Ohanian英語演講

演講內容節選

And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few of them certainly were. But we're talking about a lot of people who were just really interested and really caught up in this great meme, and in fact someone from Greenpeace came back on the site and thanked Reddit for its participation. But this wasn't really out of altruism. This was just out of Interest in doing something cool.

事實上,Reddit 的社區用戶們很高興參與其中,但他們並非是鯨魚愛好者。當然,他們中的一小部分或許是。我們看到的是一群人積極地去參與到這個米姆(社會活動)中,實際上“綠色和平”中的人登入 Reddit.com,感謝大家的參與。網友們這么做並非是完全的利他主義。他們只是覺得做這件事很酷。

And this is kind of how the Internet works. This is that great big secret. Because the Internet provides this level playing field. Your link is just as good as your link, which is just as good as my link. As long as we have a browser, anyone can get to any website no matter how big a budget you have.

這就是網際網路的運作方式。這就是我說的秘密。因為網際網路提供的是一個機會均等平台。你分享的連結跟他分享的連結一樣有趣,我分享的連結也不賴。只要我們有一個瀏覽器,不論你的財富幾何,你都可以去到想瀏覽的頁面。

The other important thing is that it costs nothing to get that content online now. There are so many great publishing tools that are available, it only takes a few minutes of your time now to actually produce something. And the cost of iteration is so cheap that you might as well give it a go.

另外,從網際網路獲取內容不需要任何成本。如今,網際網路有各種各樣的發布工具,你只需要幾分鐘就可以成為內容的提供者。這種行為的成本非常低,你也可以試試。

And if you do, be genuine about it. Be honest. Be up front. And one of the great lessons that Greenpeace actually learned was that it's okay to lose control. The final message that I want to share with all of you -- that you can do well online. If you want to succeed you've got to be okay to just lose control. Thank you.

如果你真的決定試試,那么請真摯、誠實、坦率地去做。“綠色和平”在這個故事中獲得的教訓是,有時候失控並不一定是壞事。最後我想告訴你們的是——你可以在網路上做得很好。如果你想在網路上成功,你得經得起一點失控。謝謝。