還盤（counter-offer）,也叫還價，是貿易往來中（主要是對價格）的磋商（negotiation）過程。 當買、賣雙方，不能接受對方所提供的某項貿易條件時，可以通過還盤說明原因，表示遺憾，或建議對方給予一定讓步。貿易條件逐項在這個過程中一一確定，直至交易達成。
2。實用範例
（1）
subject: counter-offer
dear sir,
we have been very pleased with your product, as you know. however, we find that we can obtain a price of $4.00 per hundred with a local firm. this is fifty cents per hundred lower than your price.
if you can see your way clear to meeting these figures we would be pleased to place with you an order that will carry us for the rest of this year. that order is likely to be one of the largest that we have ever placed with you.
sincerely,
xxx
主題：還盤
親愛的先生：
你知道，我們對你的產品一致都很滿意。 但發現，在當地一家公司可以得到每一百個價格為4美元的這種產品，比你們每一百個的價格少50美分。如果你們能設法找出原因並使價格也達到這樣的標準，我們就樂意向你們提出一項可以執行到本年底的訂貨。而且該項訂貨就可能是我們從來也沒有向你們提出過的最大訂貨之一。
你真誠的，
xxx
（2）
subject: we regret that we cannot accept your counter-offer.
dear sir,
in reference to your e-mail of august 1, we cannot make a better offer than the one we suggested to you, we feel that offer itself is most generous under the circumstances.
in checking our books, we find that you have purchased from us twice as much the first three months of this year as you did in the first three months of last year. this indicates to us that you have been successful in retailing our merchandise.
we hope that upon reconsideration you will be able to accept our offer. we have been very pleased to have you on our list of accounts.
best regards,
xxx
主題：拒絕還盤
親愛的先生：
關於你8月1日的電子郵件所談價格，我們認為不能再報比那更低的價格了。處於當前情況下，他本身就說明是最慷慨的價格了。經查對我們的賬目發現，你們今年的頭3個月在我處所購的貨物是去年同期的兩倍。這就說明，你們零售我們的貨物方面是取得了成就的。因此希望你們經過重新考慮後，能夠接受我們的該項報價。我們已很樂意的將你們的名字留在我們的賬目上了。
你真誠的，
xxx
3.典型句型
a.i think that the price of your products is on high side.
我認為你方價格偏高。
b.with your price i’m afraid you’ll stand very little chance of obtaining the business.
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