這種開場的方式單刀直入，能夠直奔演講主題，通過簡潔的語言，開門見山，直切主題能迅速吸引聽眾的注意。
1.2.2設問式
演講者一開始就提出一個或幾個令人出乎意料的問題，能夠迅速地喚起聽眾的興趣和注意力，引發人們的深思，自然地激發聽眾的參與意識，縮短與聽眾的距離。採用設問開頭的方式，關鍵在於問題要提得好，提得恰當。提問的信息要與後面闡述的問題聯繫緊密，能巧妙而自然地引出演講的主體內容。第三屆全國英語演講比賽冠軍梁勵敏在演講“are buses better than cars?”時這樣開頭：is not owning aprivate eara dreamthat is deeply rooted in any chinese for years time?isn’t it true that in devel—oped countries，ears have already become all indispensable part of everyone’slife?i think we are all familiar with the scene in the western movies when thewhole family goes out on a car trip.when the parents sit at the front and thechildren at the back.and isn’t that indeed avery harmonious picture?這一連串的發問能緊緊抓住聽眾。
1.2.3引用式
在演講的開始引用名人名言佳句、詩句等，以提出問題或論證自己的觀點。例如第十二屆全國英語演講比賽冠軍的即興演講是這樣開頭的：“when i am dead，my dearest，sing no sad songs for me.plant thou no roses at my head，no shady cypretree.be the green graabove mewith showers and dewdrops wet.and，if thou wilt，remember.and，if thou wilt，forget.’’她引用這首詩來說明“死亡並不恐怖，對於很多人來說死亡是美好的”。
1.2.4講述故事法
以一個故事，一則新聞或自己的一次經歷引出演講的主題，容易吸引聽眾的注意力，激發聽眾的興趣。用故事開頭，需要做到敘事簡明扼要，所用事例要有針對性，所敘事情要與中心論題密切相關。最後還要回到主題上來，對所述故事進行升華j如第十二屆全國英語演講比賽季軍楊赫在即興演講“what is self-esteem?how should you improve yourself-esteem?”中這樣說到：“in traditional chinese classics，there was a man，who was starved to death who still refused to take the food that was offered tohim，using some rude words.in modern w÷stem literature，there is a woman，named jane eyre，who refused to marry edward rochester，when he lookeddown upon her.what do they have in common?why do we respect them somuch?that is because of their strong self-esteem.’’
1.3結尾
俗話說“編筐編簍，重在收口;描龍畫風，難在點睛”。演講的結尾，就是演講的“收口”、“點睛”。好的結尾除了能揭示題旨、加深認識，給聽眾留下完整深刻的印象外還能使整個演講通篇渾然一體;另外好的結尾能夠鼓動激-情、促人深思、令人覺醒，能讓聽眾在反覆回味中受到教育和啟發。結尾的主要方法有以下幾種方式。
1.3.1總結
總結法就是以簡潔的語言扼要地概括前面所講述的內容，以便給聽眾留下一個完整、清晰而深刻的印象。這種結尾能夠概括和點化主旨，起到提醒、強調的作用。大多數選手在即興演講時都是以這種方式結尾的。第十二屆全國英語演講比賽第四名黎志敏演講時這樣結尾“in conclusion.1 want to say that we only have one earth and we should spareno effort to make our earth a better place and to steer our earth forthe better.”